From teeth whitening, to body contouring, to higher education, we are inundated with ads telling us we are just not good enough. The advertising industry works because it creates a problem and offers a solution. Let’s counter with an entirely different strategy. Ads that celebrate who and what we are; that meet us exactly where we are in our journey. I may not have perfect teeth, perfect buttocks or an MBA, but I am loved and worth loving. Who I am is who I am meant to be – and it’s more than enough. If there is no problem, no solution is required. Not even a dry erase marker.
